New coupon delivery methods
Smart Money brings us some novel new coupon delivery methods. These are quite interesting and innovative and shows that as times get tough companies are continually finding new ways to lure shoppers to their stores via coupons. Here are some of the methods highlighted leveraging technology to its fullest (and none of them require a pair of scissors)
Coupon Kiosks
Now shoppers can print coupons inside the store. Shoppers at CVS, Marsh Supermarkets and Giant Eagle stores can swipe their loyalty card at an in-store kiosk and receive coupons based on purchase history and current store specials. At at Mesa Riverview Mall in Mesa, Ariz., recently-installed interactive kiosks enable shoppers to look up coupon codes — like 10% off at the mall pizzeria — and send them via text message to their cellphones.
[Editor - I can see this taking off at stores around the country as it allows companies and marketers to get buyers information by having them sign-up for loyalty cards. By knowing their shopping habits they can target advertising specifically at them, for a higher return on advertising spend]
Shopping Widgets
Last month, grocery chain Meijer released Mealbox4, a downloadable computer program that helps consumers prepare shopping lists and find associated deals. The widget alerts shoppers to store sales and automatically attaches any available coupons. Shoppers then print out the list so the coupon barcodes can be scanned at checkout.
[Editor - This is a much more proactive method that users can configure to their requirements. The concern I have is around privacy because of the widget you have to install on your PC, but it would be quite cool to be able to get coupons specifically for your shopping list items and avoid all the other junk]
Cellphone Coupons
The next big thing in coupons: cellphones. According to Juniper Research, a U.K.-based market researcher, marketers expect mobile coupons to generate $7 billion annually by 2011.
[Editor - Google Mobile anyone? This is one of reasons Google is developing new mobile technology software. Even today you can sign up for mobile alerts, but once major department stores and vendors get behind cellphone coupons they will explode. Basically you can go to your local grocery store and SMS a message to a given number and the coupons codes will be sent to you for use at the checkout or directly onto your store card]
The full article can be found here. Get the best web coupons for major on-line and offline department stores at Coolsavings.com
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October 26, 2008 8:42 PM
Good article, agree with everything. Please take a look at www.yomotouch.com/coupons for an example of coupon delivery to any medium-social networks, cell phones or email. For more information on this contact info@yomotouch.com
March 24, 2009 3:46 AM
I agree with the Shopping Widget. Its really cool tool which could saving much times.